Attending events is part of running for office. When possible, you should go to events organized by others, in the spirit of meeting people where they are. Getting this right is mostly about finding the events and preparing yourself. If you’re invited to a candidate forum or debate, for example, the most important thing you can do is practice what you plan to say ahead of time.
You should host your own events, too
If your community is home to a full calendar of festivals and forums, however, your campaign will still host a few of your own events. A campaign launch and one or two fundraisers are probably the minimum. You may schedule many more events than this, ranging from public events like town halls, to rallies and other campaign-focused events.
Sometimes it may be something as low-key as meeting a few neighbors in someone’s living room.
Most of your events will have similarities, including a lot of work for what may be modest return. It’s worth attempting events anyway for a couple of reasons. Sometimes you get surprising success, because things align just right. Even when they don’t, promoting an event can build an impression of activity and credibility with your constituents, supporters, and the public. Rarely should you have an event just to have an event, but events with some kind of purpose demonstrate that your campaign is real and active, in a way which nothing else quite replaces. Events, done correctly, can convey energy and purpose.
What’s involved in hosting a public event?
The standby campaign events are rallies and fundraisers, and more public-facing events like town halls and house parties. Nearly all involve a similar checklist.
Event space tops the list, and it can be one of the most challenging items. Reviewing local venues early on can save a lot of work later. Ask questions like these: How much space is available? Is there a fee? How do you make a reservation? How far in advance do I need to make a reservation? Are there limits on political activity? Is the space accessible when I need it? If you aren’t familiar with options in an area, look into where other candidates have been holding events.
Once you find and book a location, you will need to promote your event. Mostly use every appropriate method, including direct personal outreach. Don’t forget to utilize your website and social media.
And of course, remember to ask people directly to come to your event. If you’re taking for granted that some people will be there no matter what, directly ask them instead of taking that for granted.